Growth Story's AI Use Policy

At Growth Story, our work is rooted in human storytelling principles. Our driving factor is always to humanize our clients branding so it connects with their most ideal clients. We believe AI-generated content fails to genuinely connect with humans, but we do use AI tools at certain points in our process.

This policy outlines where we use AI, where we don’t, and how we protect your story and IP throughout the process.

Growth Story AI Policy Overview

We use AI as a research and drafting tool, not a replacement for human-created strategy, voice, or creativity. Every client deliverable is shaped, refined, and approved by a human. AI helps us move faster and consider things we may not have thought of on our own, but we would never take something from AI and share it as a client deliverable.

Where We Use AI

Research & Strategy

AI supports the early-stage thinking that makes our work more grounded and efficient. This includes:
  • Market and competitor research to identify positioning opportunities
  • Synthesizing industry trends relevant to your niche
  • Generating initial frameworks for brand strategy documents


Copywriting & Content

AI is sometimes used to generate early-stage drafts or to explore different directional approaches to your copy. However:
  • All AI-assisted copy is treated as a rough starting point only
  • Every word in your final deliverable is reviewed, rewritten, and approved by Allie
  • Your voice, your story, and your specific client insights are always layered in by hand
  • We do not deliver AI-generated copy as a finished product


Where We Do Not Use AI

These are areas where AI has no place in our work:
  • Emails: We never want you to feel like you’re talking to a robot. Our emails are written straight from our human brains and fingers, typos and all.
  • Visual creative work: We do not use AI to generate logos, color palettes, art, photography, illustrations, or video. Any visual direction, moodboards, or design assets we produce or recommend come from human creative sources.
  • Client confidential information: We do not input sensitive client data, business financials, or confidential strategy into AI tools with public-facing data policies.


How We Protect Your Information

When AI tools are used in our process, we follow these practices to keep your information safe:
  • We do not share your personal details, business financials, or proprietary strategies with AI platforms
  • We use AI tools with privacy-conscious settings where available
  • We treat everything you share with us as confidential


Our Commitment to Minimizing Harm

We recognize that using AI tools is not a neutral act. The infrastructure behind these systems consumes significant energy and water resources, and the rapid expansion of AI has environmental consequences. These consequences shape our use of AI tools.

Environmental Impact

AI model training and inference require substantial computing power, which translates to energy consumption and carbon emissions. We can’t eliminate that footprint by choosing to use these tools, but we try to be thoughtful about it:
  • We use AI deliberately, not reflexively. If a task doesn’t genuinely benefit from AI assistance, we don’t use it
  • We avoid running redundant or exploratory AI queries just to experiment, keeping our usage purposeful and limited
  • We stay informed about the environmental practices of the tools we use and factor that into which platforms we choose


Questions?

We’re always happy to talk through how we work. If you have questions about how AI is or isn’t used in your specific project, just ask. Contact: Allie Gibson Founder, Growth Story hello@growthstory.com