Booked Up Founders
INDUSTRY: Community Groups
BRAND ATTRIBUTES: Cozy, welcoming, joyful, creative, inclusive
MOTIVATION FOR PROJECT: Building a brand and online presence that progressive entrepreneurs want to be a part of
WHAT WE DID: We created a brand strategy, designed a custom logo, and built a story-led Squarespace website for the community.
Booked Up Founders was co-founded by Growth Story founder Allie Gibson. Allie and her co-founder Heather (also a business owner) had many conversations about books before they realized there was magic in the joy reading brings.
There are plenty of book clubs specifically for business owners out there, but Heather and Allie knew this one would be unique for its shared values: it would be fiction-only (no business books!), owning a business would be required, and members must align with progressive values to be admitted into the cozy, safe community.
BRAND CLARITY SESSION
MESSAGING GUIDELINES
BRAND STRATEGY
LOGO DESIGN
ILLUSTRATIONS
SOCIAL MEDIA TEMPLATES
SQUARESPACE WEBSITE
WEBSITE DESIGN
SOCIAL MEDIA MANAGEMENT
“In our meetings, we’re all chatting and laughing without judging each other’s opinions, even if they differ. And when it comes to visuals, the brand reflects that by giving such a cozy, warm, inviting vibe.”
— Briggiette, Booked Up Founders member
The Booked Up Founders website was launched in September 2025, with a qualifying form on the website that led new members into an automated email sequence, ultimately bringing them to the Slack community.
One year later, the group has over 40 members with around 20 who consistently attend the monthly book club meetings. The one-page website generates search traction from an SEO foundation targeting specific keywords for entrepreneurs and from optimized, monthly blogging.
“I couldn’t love the BUF website more. When Allie and I first talked about starting a book club for founders who love fiction, we wanted it to be a place of joy, coziness, community, and a real commitment to making time for yourself. And then when she presented the brand and website, I was blown away by how she captured exactly that.”
— Heather, Co-Founder of Booked Up Founders
“You took my chaotic brain dump, found the gold in it, and wove it all together into something cohesive, compelling, and wildly aligned.
I felt seen. Like, really seen.”
— Heather, Founder of Heather Writes Copy
Ready to align your brand with your expertise?
Let’s connect on a free 30-minute call to discuss your business and goals. I’ll share an overview of my process and answer any questions you may have. If it’s a good fit and we both want to move forward, the next step is to book a Brand Clarity Session.
Learn about community groups branding and website design on our blog
