Lady Lawpreneur
INDUSTRY: Legal Services
BRAND ATTRIBUTES: Warm, approachable, accessible, empowering, direct
MOTIVATION FOR PROJECT: Developing a cohesive brand identity and digital presence so entrepreneurs can find and purchase lawyer-drafted templates.
WHAT WE DID: We created a messaging strategy, personality-forward brand visuals, and built a conversion-focused, SEO optimized Squarespace website with clear pathways for visitors to become template buyers (and eventually) full-service clients.
Lady Lawpreneur exists alongside founder Ashley’s established law firm, but was designed to appeal to a different audience. Whereas Ashley’s firm works with established businesses needing comprehensive legal support, Lady Lawpreneur is meant for early-stage business owners who are often priced out from lawyers’ hourly rates. Lady Lawpreneur addresses the clear need that entrepreneurs have for legal services that are backed by experts and accessible at any stage.
The referral-only approach works well for the law firm, but the Lady Lawpreneur brand requires a complete visual identity, positioning, and strategic website in order to reach the entrepreneurs who need it the most. We launched a new brand and Squarespace website, designed with conversions in mind.
BRAND STRATEGY
MESSAGING GUIDELINES
LOGO DESIGN
EMAIL NEWSLETTER
SQUARESPACE WEBSITE
WEBSITE COPYWRITING
“I initially thought I was investing in a logo, a color palette and a website. What I actually got was someone who could see a vision for Lady Lawpreneur that I couldn’t fully see myself and who knew how to guide me there, sometimes before I was ready to go there on my own. Allie helped me understand not only how the brand should look, but how to talk about the business, who I’m talking to, what makes it different and how much bigger it could become.“
— Ashley, founder of Lady Lawpreneur
Before starting the branding and website design process, Ashley had a mission she believed in, a name she loved, and a clear problem she wanted to solve. The challenge was she didn’t know how to turn that into a strategic brand that felt distinct from her established law firm, while still feeling completely in line with her vision. After working together, she feels so much more confident in what she’s building and now has a brand that isn’t afraid to be visible, bold, and unapologetic about what she brings to the table.
The Lady Lawpreneur website doesn’t look or feel like anything else in the legal space. It’s bold, warm, and approachable, without lacking credibility and professionalism. It makes something that traditionally feels intimidating and overwhelming to entrepreneurs easy to navigate and understand. Ashley can now send people to her website, knowing they’ll have a place to start before they even have a conversation.
“I look at the website and genuinely feel like every part of it belongs together. It has personality without sacrificing credibility. It’s fun without being pink and sparkly. It’s professional without looking like every other law firm website. And most importantly, it creates a space where entrepreneurs can easily figure out what legal protection they need, understand why they need it and actually get it handled. I can send someone to the website and know that before we ever have a conversation, they feel like they have a place to start and someone in their corner.”
— Ashley, founder of Lady Lawpreneur
“You took my chaotic brain dump, found the gold in it, and wove it all together into something cohesive, compelling, and wildly aligned.
I felt seen. Like, really seen.”
— Heather, Founder of Heather Writes Copy
Ready to align your brand with your expertise?
Let’s connect on a free 30-minute call to discuss your business and goals. I’ll share an overview of my process and answer any questions you may have. If it’s a good fit and we both want to move forward, the next step is to book a Brand Clarity Session.
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