Desert Plant Conservation Society (DPCS) is all about saving the native plants found in the deserts of San Diego! This organization was founded by a group of people who appreciate the unique flora that call the Anza-Borrego and Ocotillo Wells deserts home, and they’re on a mission to keep them safe.
Using a mix of conservation, gardening science, and volunteerism, they’re making sure the plants of this biome stick around for future generations to enjoy.
The brand’s requirements: modern, bright, natural, bold, wearable
make your organization bloom.
DPCS came to us with an outdated logo that may or may not have been designed as Microsoft Word Art in 2003.
The logo was in use on the website (pixelated) and not many other places.
The organization wanted to update their look so the logo could be used on more digital channels as well as new merchandise, for a supplemental revenue stream.
DPCS distinguishes itself through its focused approach to preserving the unique flora of San Diego’s deserts. Utilizing innovative research, digital advocacy, and community engagement, DPCS stands out for its effective conservation efforts. With a holistic approach and adaptable strategies, DPCS remains at the forefront of addressing threats to local desert ecosystems. Led by a passionate team, DPCS is committed to safeguarding these precious landscapes for future generations.
Rebranding the Desert Plant Conservation Society (DPCS) produced several advantages for its brand:
With an updated image and messaging, environmental organizations see increased engagement from the community and a renewed sense of excitement about their mission.
