Author: Allie Gibson

Why your networking anxiety might be a sign of a branding issue

women talking at a networking event confidently because they do not have networking anxiety

Picture this: You’re at a networking event, beverage in hand, name tag getting caught in your hair, and someone approaches with that inevitable question: “So, what do you do?” You’re generally a confident and social person, but still your heart rate spikes. Your mind goes blank. You ramble through some version of an explanation that […]

Adding a Mascot to Your Brand Identity: Why It Might Be Your Next Best Marketing Move

adding a mascot to your brand

In the world of branding, we often focus on logos, color palettes, and typography—the visual foundations that help businesses stand out. But there’s another powerful branding element that many purpose-driven brands overlook: the brand mascot. Sometimes, a mascot just makes sense. You know it when you see it—that perfect character that embodies everything a brand […]

10 Cringey Marketing Trends That Need to Die (as told by the gen-z intern)

golden poppies are photographed from below

Throughout my time interning for marketing companies and experiencing first hand their attempts to capture the gen-z market there is nothing quite so embarrassing as witnessing a brand attempt to “speak like Gen-Z”. And even more so when it backfires… regardless of if it is a tone deaf post, a cringey use of slang on […]