The 12 brand archetypes (with examples)
It’s a problem I see time and again when talking to visionary founders: their brand feels off. More often than not, the root cause is an inconsistent brand voice. One day, they’re posting an Instagram Reel packed with Gen-Z slang, and the next, they’re sharing a carousel with a caption that reads like a corporate […]
The Visionary Pages | Chapter 3: Writing Women Into the Narrative
March 2025 The Visionary Pages is a monthly newsletter with actionable branding tips for entrepreneurs and organizations with lean marketing teams. Click here to subscribe! March is Women’s History Month, and March 8th is International Women’s Day. Now, you know I don’t wait for a holiday to celebrate the incredible women entrepreneurs in my life—but […]
The Power of Storytelling in Nonprofit Branding
Have you ever read a book that affirms everything you believe in and preach about in your business? No, just me? I’m currently reading Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life (written by story genius Lisa Cron) and learning so many tidbits of […]
Your Brand Will Evolve – And That’s a Good Thing
I recently had a conversation with a former client who asked about updating her target audience and messaging points. “Is it bad if I change things?” she asked, almost apologetically. My answer? Not at all! Your brand is meant to evolve. The most successful brands refine their messaging, visuals, and even their mission over time—it’s […]
The Visionary Pages | Chapter 2: The Heart of Your Business
February 2025 The Visionary Pages is a monthly newsletter with actionable branding tips for entrepreneurs and organizations with lean marketing teams. Click here to subscribe! This month, our goal is to get to the heart of your business. It’s the month of big-time, major, warm, fuzzy, happy love. Squeeze your bestie ’til she complains that […]