Why No One Is Paying Attention to Your Brand (And How to Fix It)
In almost every situation you find yourself in throughout the day, you are being inundated with information. Whether you’re walking down the street, watching TV, doom-scrolling on Instagram, or flipping through a magazine in the dentist’s waiting room, your brain is taking in boat-loads of sensory information. But your brain is also choosing to tune […]
The Visionary Pages | Chapter 1: How Will You Tell Your Growth Story?
January 2025 The Visionary Pages is a monthly newsletter with actionable branding tips for entrepreneurs and organizations with lean marketing teams. Click here to subscribe! I’m so excited to kick off The Visionary Pages—a monthly newsletter full of actionable brand strategies for founders and marketing managers who want to amplify their brand. Every issue (a […]
Homepage Must-Haves: Create a Website That Engages and Converts
Working with many DIY entrepreneurs, I find myself saying this all the time—and it always makes some eyes go wide. When someone lands on your website, you have less than 5 seconds to grab their attention. Yep, that’s less time than most Instagram Reels. In those few seconds, your site has to clearly show not […]
DIY Branding for Small Businesses – Tips to do It Right
“I can’t afford branding right now.” As a brand strategist who works directly with founders, I often hear this. And you know what? That’s okay. Many entrepreneurs and small business owners start with DIY branding — it’s practical, budget-friendly, and a necessary first step when you’re just getting your business off the ground. But here’s […]
Limited Marketing Budget? Here Are Some Guerrilla Marketing Ideas to Spark Your Growth
We’re going to let you in on a major marketing industry secret…you do not need a massive marketing budget to make an impact. Some of the most impactful marketing campaigns in history didn’t rely on thousand or million-dollar ad buys—they relied on creativity, timing, and a little audacity. This, friends, is guerrilla marketing. Guerrilla marketing […]