Caring for Mama
INDUSTRY: Community Groups
BRAND ATTRIBUTES: Warm, cozy, inclusive, supportive, empathetic
MOTIVATION FOR PROJECT: Intentionally launch Caring for Mama with strategic messaging and visuals, so its target audience feels seen and welcome.
WHAT WE DID: We developed a brand and messaging strategy, created custom brand visuals including logos, packaging design, and illustrations, and built a Shopify website with SEO strategy as the foundation.
Caring for Mama went from an idea to an in-hand product and mission-driven community in the span of just a few months. Founded by Kim Richards, Caring for Mama is a care package retailer that serves mothers of all kinds, at any stage of their experience, with an emphasis on the mother’s physical and mental wellbeing.
We had the privilege of helping to build this brand from the ground up, to ensure every component of the brand was intentional and speaking to its target audience. We developed the brand strategy, designed the brand visuals and packaging, and built a content-rich Shopify website.
ILLUSTRATION
LOGO DESIGN
SOCIAL MEDIA TEMPLATES
BRAND MANAGEMENT
PACKAGING DESIGN
MERCH DESIGN
“Allie has been my partner in growing Caring for Mama from the ground up and I’m so grateful. She goes above and beyond and pays attention to every detail because she genuinely cares about her clients and the projects she’s working on. She’s a dream to work with and I can’t recommend her highly enough.”
— Kim Richards, Founder of Caring for Mama
Kim had so many ideas about how she wanted Caring for Mama to look, feel, and evoke for its potential audience. We defined her mission, vision, core values, unique value proposition, and brand story based on the target audiences and personas we developed. Now, the boxes sold at Caring for Mama are intentionally curated, with mama’s wellbeing at the forefront.
The Caring for Mama brand is nurturing and supportive, creating a warm, community-focused environment where every mother feels seen, valued, and cared for. Its Shopify website is content-rich and shines with the custom brand visuals and messaging. We also implemented a storytelling approach, so website visitors are guided through a browsing experience rooted in strategy.
“The website looks amazing. It’s more reflective of what I’ve been envisioning and all the things I’ve been sharing with you.”
— Kim Richards, Founder of Caring for Mama
“I appreciate how closely you’ve been paying attention to everything I’ve been saying and how it’s reflecting in the messaging.”
— Kim Richards, Founder of Caring for Mama
Ready to align your brand with your expertise?
Let’s connect on a free 30-minute call to discuss your business and goals. I’ll share an overview of my process and answer any questions you may have. If it’s a good fit and we both want to move forward, the next step is to book a Brand Clarity Session.
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