Perivita Partners
INDUSTRY: Executive Coaching
BRAND ATTRIBUTES: Balanced, clean, minimal, refreshing, wise, trusted
MOTIVATION FOR PROJECT: Wanted to launch new business with a professional foundation
WHAT WE DID: We helped Jessica refine her target audience, understand messaging, designed a new brand, and launched a gorgeous Squarespace website.
Jessica was ready to launch Perivita Partners but faced a common startup challenge: attracting clients without a professional brand foundation. Without clear brand identity or messaging, it was hard to communicate her value. She needed a brand reflecting the quality she brings to her coaching work.
We started with brand clarity before design. After getting clear on the best audience for Perivita Partners and what would resonate with them, we designed a balanced and modern brand, executive coach logo and website created on Squarespace.
BRAND CLARITY SESSION
MESSAGING GUIDELINES
BRAND STRATEGY
LOGO DESIGN
SOCIAL MEDIA TEMPLATES
BUSINESS CARDS
SQUARESPACE WEBSITE
WEBSITE COPYWRITING
EMAIL NEWSLETTER
“Allie listened to my needs and feedback, asked the right questions, and brought a level of responsiveness and attention to detail that made the whole process smooth and collaborative.”
— Jessica, Founder of Perivita Partners
Jessica launched Perivita Partners confidently with a brand she’s proud to share. She’s received consistent compliments about her website, particularly the warm, comforting color palette. The professional foundation makes a huge difference when targeting mid-market companies. It gives her credibility when advising clients to invest in their own businesses, opening doors to opportunities she’s now prepared to pursue.
“You ‘got’ me from minute one. The investment (all of it!) was definitely worth it for a startup, and you actually helped me see that by doing the strategy work I thought I didn’t need. Your process harmonizes the vision, the visuals, and the voice. I couldn’t be happier.”
— Jessica, Founder of Perivita Partners
“Working with Allie of Growth Story was one of the best choices I made when launching my business, Perivita Partners. Allie’s part designer, part copywriter, part strategist, and honestly, part therapist.”
— Jessica, Founder of Perivita Partners
Ready to start attracting more aligned clients?
Let’s connect on a free 30-minute call to discuss your business and goals. I’ll share an overview of my process and answer any questions you may have. If it’s a good fit and we both want to move forward, the next step is to book a Brand Clarity Session.
Learn about branding a coaching business on our blog
