Life Monarch
INDUSTRY: Coaching
BRAND ATTRIBUTES: Warm, uplifting, fun, inviting, encouraging
MOTIVATION FOR PROJECT: Rebranding to strengthen positioning and establish credibility with professionals ready to build something of their own.
WHAT WE DID: We developed a messaging strategy, created a colorful and warm visual brand identity, and built a conversion-focused Squarespace website to attract and convert her prospects.
Eileen has lived experience building a corporate career and then growing a successful product business to over $1M in revenue. Her experience, paired with a mindset coaching certification, gave her the credibility and differentiation needed for Life Monarch.
Her previous website and messaging was DIY and cast too wide a net, making it difficult for her most ideal clients to see themselves in the story. Eileen was ready for messaging, branding, and a website that clearly communicates her story and expertise, so prospects are excited to take the next step to work with her.
BRAND STRATEGY
LOGO DESIGN
SQUARESPACE WEBSITE
WEBSITE COPYWRITING
SEO
LEAD MAGNET
“You’d be hard pressed to find a brand strategist who can capture the business you aspire to be AND weave a story that sounds like you wrote it yourself, the way Allie can. From the detailed Strategy document she put together after our initial consultation, to the logo, visual branding, and copy she transformed into my website, Allie took what was swirling around in my mind and crafted a beautiful, authentic, and professional story that I’m proud to share.”
— Eileen, Founder of Life Monarch
After intentional and strategic work on Eileen’s messaging, she’s now positioned to become the go-to resource for corporate professionals who are ready to stop climbing someone else’s ladder and build something of their own. She struggled to put her expertise and experience into words, and her Brand Strategy Session left her feeling calm and centered.
Life Monarch’s professional brand identity is now recognizable and builds trust, while the new Squarespace website is built with conversions at the forefront. The messaging is clear and targets corporate professionals, service packages are defined, and it’s easy and intuitive for someone to learn more and take the next step to book a consultation or join her email list.
“Allie took my brand and website far beyond what I could have ever done on my own, and I have a background in marketing, so that is saying something. I’m so excited to have a logo that is beautiful and professional. The website looks amazing. I could never have told my own story the way she did.”
— Eileen, Founder of Life Monarch
Ready to align your brand with your expertise?
Let’s connect on a free 30-minute call to discuss your business and goals. I’ll share an overview of my process and answer any questions you may have. If it’s a good fit and we both want to move forward, the next step is to book a Brand Clarity Session.
Learn about branding and website design for coaches on our blog