Heather Writes Copy
INDUSTRY: Marketing Consulting
BRAND ATTRIBUTES: Funky, chunky, modern, bold, bright, welcoming, exciting
MOTIVATION FOR PROJECT: Repositioning to reach a completely new audience
WHAT WE DID: We created a brand strategy, overhauled brand messaging, created custom illustrated brand icons, and launched a story-led Squarespace copywriter website.
After several years of serving businesses related to early childhood development, Heather was repositioning to target purpose-driven brands with the goal of amplifying their missions.
The only problem? The brand didn’t capture any of Heather’s spunk, fire, and drive to support brands “doing good.” She needed a brand that could house her bold personality and attract founders who give a damn.
BRAND CLARITY STRATEGY
MESSAGING GUIDELINES
LOGO DESIGN
CUSTOM ILLUSTRATIONS
SQUARESPACE WEBSITE
BRAND MASCOT DEsIGN
“As a writer, I rarely find myself without words…but every time I pull up my website, brand graphics, logo, strategy, ANY of it… I just sit there grinning. It finally feels like ME.”
— Heather, Founder of Heather Writes Copy
When Heather came to us, she was experiencing a classic consultant brand evolution. Her business had outgrown her brand, and she was ready to serve a completely different audience with a much more strategic approach to SEO and email marketing.
We positioned HWC as the go-to firm for founders who want results without manipulative marketing tactics. We designed a brand that reflects both her strategic expertise and fun personality (she’s seriously so cool). Finally, we launched an overhauled Squarespace copywriter website designed with user experience in mind.
“All the pieces work together beautifully, but the visual identity gave me an immediate confidence boost. My brand finally looks as legit as it feels. That cohesion between what I say, how I show up, and what people see.”
— Heather, Founder of Heather Writes Copy
“You took my chaotic brain dump, found the gold in it, and wove it all together into something cohesive, compelling, and wildly aligned.
I felt seen. Like, really seen.”
— Heather, Founder of Heather Writes Copy
Ready to align your brand with your expertise?
Let’s connect on a free 30-minute call to discuss your business and goals. I’ll share an overview of my process and answer any questions you may have. If it’s a good fit and we both want to move forward, the next step is to book a Brand Clarity Session.
Learn about branding a boutique marketing agency on our blog
