CPA Marketing Ideas That Keep the Momentum Going After Tax Season

Photo of a book called Psychology of Money. Book is sitting on a chair outside next to a handbag.

If you’re reading this, then you know: for most accountants, tax season is nonstop. From February through mid-April your inbox is virtually overflowing and you’re running on reheated coffee and positive affirmations. During tax season, demand is not a problem. But then April 15 passes, you wrap up your extension clients’ 1040s and finally come […]

Website Design for Financial Advisors in 2026: Best Practices for Modern Financial Firms

Gray laptop, mouse, and cup of coffee on a counter

Your website is often the first real conversation you have with a potential client. The financial advisors filling their calendars with perfect-fit clients have figured out how to make that conversation count, and it starts long before anyone picks up the phone.  When your website reflects your more personable characteristics, speaks directly to the people […]

Squarespace vs Wix: Which is Better for Boutique Law Firms?

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(Spoiler: It’s Squarespace.) If you run a boutique law firm, you already know your website can’t look like something you cobbled together between client calls and a last-minute filing. Your clients are handing you their businesses, their families, or their futures. They need to trust you. Immediately. And nothing screams “Not sure I should give […]

Get Organized with Our 2026 Social Media Calendar Template for Boutique Firms!

a woman scrolls on social media

There’s something so refreshing about a new year. Even if it’s arbitrary, flipping the calendar to a new year always makes me feel like the world is my oyster. If you’re like me, you want to start the year organized and end the year organized. And if you’re like me, your social media content can […]

Financial Storytelling for Advisors & Accountants: How to Make Complex Services Relatable

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My financial services clients are constantly asking me, “But how can I make investment portfolios sound… sexy?” Okay—they don’t say sexy. But they do ask how to make fiduciary responsibilities, quarterly reporting, or tax optimization sound like something an actual human wants to read. And, it’s a fair question. Because when you work in finance, […]