Verdant Bloom Divorce Consulting
INDUSTRY: Financial Services (CDFA®)
BRAND ATTRIBUTES: Modern, lush, inviting, abundant, botanical, growth
MOTIVATION FOR PROJECT: Rebranding and upleveling online presence
WHAT WE DID: We created a brand strategy, came up with a new name, designed a custom logo, and launched a story-led Squarespace CDFA® website.
Before Verdant Bloom Divorce Consulting was called what it is now, it was named Simplified Divorce Solutions. 100% of new clients came from direct referrals and the website didn’t do much to help convert them.
The old brand name created more confusion than the founder, Kristen, preferred and she was tired of manually moving prospects through her process. She needed a more aligned brand and a website that could both attract prospects and move them through her intake flow.
BRAND STRATEGY
MESSAGING GUIDELINES
LOGO DESIGN
NAMING
SQUARESPACE WEBSITE
WEBSITE COPYWRITING
“I am so proud of what was put together through the work with Allie and now feel I can truly put my brand, identity and value out there with conviction. The thought and detail put into it truly represents the impact we make with clients. I can feel it through the words, visuals and overall flow of the website.”
— Kristen, Founder of Verdant Bloom Divorce Consulting
Kristen knew her old website wasn’t adding anything to her client experience or doing much to bring in new prospects. The new brand and website evoke the approachability Kristen embodies in every client interaction.
We wanted the website to use imagery that made women going through (or considering) divorce, an incredibly stressful life change, feel seen and comfortable. We wanted them to know that there is a positive result on the other side of this experience—especially if they work with Kristen as a CDFA.
“Allie is so wonderful to work with! She listens, has great follow up, and puts passion into her work as if it was her own brand. I will always keep her in my ‘pocket’ for the needs of my businesses and continue to refer her to others at every opportunity.”
— Kristen, Founder of Verdant Bloom Divorce Consulting
“You took my chaotic brain dump, found the gold in it, and wove it all together into something cohesive, compelling, and wildly aligned.
I felt seen. Like, really seen.”
— Heather, Founder of Heather Writes Copy
Ready to align your brand with your expertise?
Let’s connect on a free 30-minute call to discuss your business and goals. I’ll share an overview of my process and answer any questions you may have. If it’s a good fit and we both want to move forward, the next step is to book a Brand Clarity Session.
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