Lets Go Girls
INDUSTRY: Community Groups
BRAND ATTRIBUTES: Inclusive, community first, authenticity, welcoming
MOTIVATION FOR PROJECT: Building a digital ecosystem that converts and establishes credibility
WHAT WE DID: We designed a story-led Squarespace website for the community that captures emails, creates new ways to engage with the brand, and increases memberships and sponsorships.
Lets Go Girls has grown organically from a personal quest for friendship into a massive Facebook and Instagram community. Their existing Shopify website no longer reflected the scale or professionalism of the community.
They needed a strategic website that would collect email subscribers, welcome new members, and book paid sponsorships—all contributing to their goal of hitting $100K revenue for 2026.
BRAND CLARITY SESSION
MESSAGING GUIDELINES
BRAND STRATEGY
SQUARESPACE WEBSITE
WEBSITE COPYWRITING
SEO
“The absolute best! Working with Allie was such a great experience. She made the entire process feel seamless, explained everything clearly, and brought my vision to life perfectly.”
— Amanda, Founder of Lets Go Girls
Lets Go Girls knew their existing Shopify website was leaving money on the table by failing to highlight the full scope of what they offered. Their new website acts as a polished, digital front door that converts members and grows revenue through sponsorships.
The new website is optimized for search engines and conversions, making it easier to find and get involved. Email capture is a primary conversion point, and we integrated with Kit to allow for more consistent and tailored messaging for community seekers and advertising partners alike.
“The Lets Go Girls website is so beautiful and easy to navigate now. It has all the information I need about the community and beautiful photos. I love it!”
— Ky, LGG Member
“You took my chaotic brain dump, found the gold in it, and wove it all together into something cohesive, compelling, and wildly aligned.
I felt seen. Like, really seen.”
— Heather, Founder of Heather Writes Copy
Ready to align your brand with your expertise?
Let’s connect on a free 30-minute call to discuss your business and goals. I’ll share an overview of my process and answer any questions you may have. If it’s a good fit and we both want to move forward, the next step is to book a Brand Clarity Session.
Learn about community groups website design on our blog